Ultralink Transitions to Up Group
Ultralink/XLO will now group its brands under the name Up Group, the company announced last week.
UltraPower and Argentum Acoustics will join Ultralink and XLO under the Up Group banner.
"You know us and love us as Ultralink, but now we’ve positioned our powerful, refreshed brands under the Up Group banner with a bold new logo," the company said in a statement. "From the latest HDMI cables to full A/V cable and power solutions, for installers and consumers, Up Group’s individual brands UltraLink, UltraPower, Argentum Acoustics and XLO ensure value, reliability, versatility and flexibility at every price point for every system need.