Portable batteries are not a new concept to the tech-savvy consumer. I probably carry three or four of them with me on top of an iPhone charging case to every tech show that I go to. The reason portable power has become such a popping market is because it’s something that every single consumer needs, whether the like it or not. And that alone is enough to make the EcoFlow River Mobile Power Station an easy product to pitch.
In 2018, it’s not uncommon to see someone walking around with a smartphone in their hand, a pair of Bluetooth headphones covering their ears, a smartwatch or fitness band on their wrist, and a laptop or tablet tucked away in the backpack that they’re wearing. That right there adds up to four different pieces of technology that run on battery power—and we’re not even talking about heavy tech users. Eventually during the day those products are going to need to be plugged in to ensure continued, uninterrupted use.
For a majority of consumers, plugging those devices in at night may be enough to get them by. That’s fine, but that’s also not what EcoFlow had in mind with the River.