UNBOXED: Reviewing the North Focals Smart Glasses
Aside from 5G, one of the most-hyped-up tech segments today has to be augmented reality. In fairness, the two will really go hand in hand with the launch of 5G presenting a whole new level of opportunity for the expansion of AR products and services. But as it stands right now, AR—more specifically smart glasses—is a technology that’s still in its early stages. I can confidently say that we’re still waiting to see the perfect implementation of augmented reality technology, but the closest I’ve experienced to-date has to be what North was able to produce in their Focals smart glasses.
Admittedly, I’ve been anxiously and enthusiastically following the North story since the company first introduced their product back in October 2018. The big pitch at that time revolved around the company’s desire to flip the script on shopping for a tech product by taking a more personalized approach. More akin to actual glasses shopping with a techy spin—because, of course—North goes through a very detailed and in-depth fitting process for each pair of Focals in order to build a final product that is literally tailored to the user’s face.
The customer journey, while difficult for anyone not located near the company’s Brooklyn or Toronto shops, or one of their mobile pop-up stations, was a seamless one. After the initial fitting, North puts the order in, and a few weeks later, you’re called back into their showroom for a final fitting. At that appointment, adjustments are made to the nosepiece in order to get the viewing angle set just right, and the associate will walk you through the initial setup of the product. From a retail and customer service perspective, North certainly scored high marks.