UNBOXED: Reviewing the Sonos Move
While the Sonos Move isn’t necessarily a category-redefining type of product, the portable Bluetooth speaker is a major first step outside of the home for a company that is looking to redefine itself to consumers. Sonos, a major disruptor in the in-home wireless audio space, was the driving force behind the consumerization of WiFi-distributed audio systems. They made it seamless and fun to set up in-home wireless audio systems that sounded great, didn’t cost a fortune, and required minimal effort to set up. But, to-date, their wireless products felt like an oxymoron because they were essentially tethered to the home thanks to their reliance on the user’s WiFi network.
Enter the Sonos Move.
In late 2018, Sonos hinted in a note to investors—shortly after their initial public offering—that they were exploring new ways to expand their product portfolio, which included the possibility of moving “beyond the front door.” With the Sonos Move, the company does just that.