Under the new “TV Trade Up” program, Sony will grant $100 coupons towards the purchase of a Bravia TV for customers who recycle their televisions

By Stephen Silver

Sony on Tuesday announced a new offer meant to piggyback on its previously-announced recycling initiative- and help customers upgrade to a higher-end HDTV at the same time, under the new “TV Trade Up” promotion.

Starting this week, and continuing through next March, Sony will offer a $100 coupon towards the purchase of a Sony Bravia TV, provided they recycle their old TV through Sony’s Take Back Recycling Program. The coupon can be used at Sony Style stores, online at Sony’s Web site, and by phone at 1-877-865-SONY.

Bravia televisions, available in LCD and rear-projection models of varying sizes, start at $699.99, according to SonyStyle.com.

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