Phelps Endorsing H20 Audio
Underwater electronics maker H20 Audio this week announced that it has added as a sponsor perhaps the biggest underwater celebrity of all: Olympic champion swimmer Michael Phelps. The record-breaking Olympic medalist will endorse the company's Surge waterproof headphones, as well as other products.
Under the terms of the deal, Phelps will be involved in both marketing initiatives and product planning itself, with Phelps' likeness and voice appearing in commercials as well as retail displays.
"H2O Audio is extremely proud to welcome Michael Phelps to our team," the company's founder and CEO, Kristian Rauhala, said in a statement. "It's an honor to have the opportunity to work with one of the finest athletes in the world, especially one who so perfectly aligns with H2O Audio's mission to encourage everyone -- from the elite athlete to the recreational participant-- to pursue an active lifestyle and push their level of performance."