Up Front and Portable?Steve Jobs at MacWorld
Song of Himself
Finally, Jobs targeted music, specifically Apple's iPod, an MP3 player that earned a lot of press since it's first 21st century introduction. The first form of update to the iPod line came in the form of price drops. Both the 5GB and 10GB iPods been reduced by $100 each, making them $299 and $399 respectively. Jobs also revealed a 20GB version iPod ($499) that is thinner in design and has new bundled accessories, including a carrying case with a belt clip and a remote.
But perhaps the most interesting news for iPod was Jobs announcement that Apple will now begin shipping iPod that are Windows compatible. The company has partnered with Music Match to bundle software that will make the iPod available to PC users. The purpose is two-fold. The first is to make the product available to a wider audience, but the second is part of Apples recent marketing strategy to convince Windows users to switch over to Apple. Jobs said the companies hope is that, once Windows users see how easy the iPod is to use, they will become hungry for more.