Upping the "Wow" Factor- Demos Go Live With Experiential Market
And since the right accessories are key to maximizing the performance of host devices, hands-on sales techniques are particularly important.
Think about it. Did you purchase your wide-screen TV without seeing how great it looked and sounded in the store? And if you knew the retailer was using the best cables and other accessories to maximize the experience in the store, aren't you more likely to bring home all the pieces so that your experience is as close to perfect as possible? Aren't you more likely to purchase the navigation system in your new vehicle when the salesman shows you how to access directions that take you back to the dealership during the test drive? You are starting to get the picture. And so are millions of CE consumers.
I suggest you cancel your next meeting on how to increase sales through traditional methods. Instead, use that time to strategize on how your customers can experience your products so that they walk out of your store having made a purchase—the right purchase—right away.