Upping the "Wow" Factor- Demos Go Live With Experiential Market
To minimize risk to retailers, many companies today sell excellent audible and mechanical security devices for electronics. Trade publications often list suppliers of these security devices. Your distributors should also be helping you source these, as it will also help their bottom lines. Start out slow if necessary. Get your most profitable items and their related accessories in live displays that allow the consumer to feel, see and hear the benefits these products offer. It won't take long for you to reap the rewards.
In this fast paced world, having live displays is just the tip of the iceberg. If you don't embrace experiential marketing now, the opportunity will have passed you by. The technology that manufacturers are testing today and introducing tomorrow is astounding. Allowing the customer to experience this technology and the associated "wow" factor will increase your sales.
Andrew Pierce is the director of sales for Kiosko, Inc., a turn-key provider of retail store fixtures, kiosks and POP displays. Previously, Pierce owned and operated a chain of retail stores, giving him a combined 15 years of hands-on experience in retail merchandising and consumer electronics sales. For further information, contact Andrew Pierce at firstname.lastname@example.org or 978-649-9626.