Baby Boomers Embrace Consumer Technology
For the past two years, Accenture has been conducting in-depth research about the usage patterns of various types of consumer technology products and services among U.S. consumers.
The data below represents research completed in the winter of 2008/2009 and provides direct comparisons with last winter's 2007/2008 research data. The goal was to determine if there had been any changes in usage between Baby Boomers (age 45 and older) and Generation Y (ages 18 to 24). The research uncovered several interesting trends:
* Baby Boomers are embracing consumer technology applications nearly 20 times faster than the younger generation.
* Generation Y's cravings for consumer technology applications are leveling off.
* Mobile handsets are not widely viewed as entertainment devices
* The connected home vision is not yet reality.