URC Unveils Spike Remote Control
URC this week announced the arrival of Spike, its newest remote control- and will present a free Spike to anyone who attends a product demo at its CEDIA Expo booth.
The company is promoting the sea urchin-shaped product with the conceit that Spike "became a fully-aware, conscious being sometime during his development."
“I’m honored that so many likenesses of me will be given away at CEDIA EXPO,” "Spike" was quoted as saying in the company's press release. “These clones might not talk, but their functionality sings! Cat Toomey, URC’s director of marketing, told me to say something catchy, so there you go.”