Five Reasons For Selling Remotes
That's a powerful message for consumers, and one that underscores the point of this article: You should be selling remote controls. There is a clear benefit story you can be telling your customers: Today's smart remotes deliver consolidation and simplification, not just replacement. Life becomes simpler for every member of the family when they dump that collection of miscellaneous remotes in favor of an aftermarket controller.
Regardless what rubric you use, here are five reasons why selling remote controls may make a lot of sense for your business.
1. Remotes Are Affordable. You can sell a lot of control for less than $50. In fact, because of the enormous quantities that are manufactured and sold each year (including OEM and cable TV remotes), the economy of scale allows remote control makers to deliver big technology at a very small price. My company, URC, has sold more than 50 million remotes in the last ten years alone. And 50 million of anything is a lot. RF models, including their base stations, start at around $100. Some RF remotes cost well over $1,000, but they're tied to home control installations and not aimed at the DIY consumer. They require programming by a trained professional.