U.S. Households Boast More CE Gear Than Ever
Computers are another area of growth in terms of household ownership this year. Total PC ownership (PCs and notebooks combined) among U.S. households is now 77 percent, increasing six points from last year's tally of 71 percent. Home networking is also on the rise. Some 23 percent of households now own a network router or hub, which may be used to share high-speed internet access among connected home PCs. This year's study shows broadband penetration in the U.S. is now at 53 percent of total households.
Turning to the mobile sector, ownership levels in the phone and wireless device category are generally on the rise. This is a reflection of how important it is to stay productive and connected while on the go. Wireless phone ownership among households jumped five points this year to an overall penetration rate of 71 percent, making these devices almost as common as computers and DVD players. Entertainment also accounts for a significant reason households invest in CE. Ownership of mobile video or navigation systems (installed or portable) now stands at nine percent of households.
Penetration rates for communication and security products remain robust and although many of these devices, such as cordless phones, are commonplace, purchase intentions are still high. More than 29 million households plan to purchase a cordless phone within the next year and 18.4 million expect to buy an answering machine during the same time frame.