US Senators Investigate ‘Amazon’s Choice’ Badge
Democratic Senators, Bob Menendez and Richard Blumenthal have grown increasingly curious about how Amazon selects items to don the “Amazon’s Choice” badge after several reports caught fire. The pair believe that the badge might cause consumers to blindly trust products that turn out to be faulty or even dangerous. Now, the U.S. senators want answers.
“We are concerned that the badge is assigned in a arbitrary manner, or worse, based on fraudulent product reviews,” Menendez and Blumenthal said in a letter to Amazon CEO Jeff Bezos.
The letter cited several sources, including an article written by Buzzfeed News reporter, Nicole Nguyen. She listed several examples of how the “Amazon’s Choice” mark established a level of trust in consumers who were left disappointed by misrepresented products. One “Amazon’s Choice” item was labeled as an “infant thermometer” yet the description from the manufacturer specifically said “not suitable for baby using at all,” in addition to other information listing the product’s unreliability. Yet somehow, the thermometer maintained a 3.6-star rating and received over 1,509 reviews.