If IFA 2018 is remembered for anything, it will be the moment that the consumer electronics industry openly embraced the USB-C connection.
The momentum has been building for the past few years. We first saw USB-C ship as a standard in 2014 attached to Nokia's N1 Android tablet which received praise for its fast charging and reversible capabilities. But in typical Apple fashion, their 2015 MacBook was more of the official introduction to USB-C as a standard for consumers with Google's Chromebook Pixel 2 announcing the same standard just a few hours later. Fast-forward to 2018, and mainstream consumers are becoming accustomed to finding the new standard in flagship phones - even if it sacrifices the headphone jack in its wake.
However, it seems that IFA 2018 will herald a moment in consumer technology where all the cutting-edge technology is also using USB-C. Flagship headphones, laptops, monitors, and smartphones are just a few of the genres receiving the upgrade and its starting to feel like commonplace.
The technical capabilities of switching to USB-C just makes sense. It is objectively the fastest way to charge a battery or transfer data. Because Bluetooth headphones haven't quite hit their stride in terms of managing battery-life, price, and fidelity, USB-C audio is poised to impress as consumers learn of the benefits.
Rest assured, companies like Sony are making sure consumers know a 10-minute charge gives five hours of playback on their new headphones. That's not to say that USB-C is without its downfalls as well, namely the dongle, but consumers can find benefits from using products like Dell's new USB-C monitor to transmit data and power to and from the laptop.
It wasn't long ago that some industry voices were saying that consumers simply weren't ready or that the entire standard was just a mess - and they were right. Turning a corner into 2018, the standard was a bit hostile as it forced another premium priced cable from OEM's that typically had one function. And when consumers turned to frugal third-party options, they discovered that a faulty cable could quickly brick a device.
However, technology ages in dog year's and, for better or for worse, it seems that USB-C is thriving at IFA 2018 - an arena that pursues the tangible over speculation. It's an important turning point for the industry as companies that embrace USB-C are being praised and those that aren't are being perceived as falling behind.