At CES, Warranty Companies Look to ‘08
Other N.E.W. initiatives launched at the show included its Service 360 platform, an all-encompassing method of registering, tracking and managing service plans for the plan owner. Also unveiled was N.E.W.’s Customer Care Portal, allowing consumers to constantly track the status of a service or replacement request – similar to the Web tracking programs used by FedEx and UPS. Through these programs, the company can also provide customers product setup instructions, troubleshooting suggestions, service plan expiration notices and product recall information, along with multiple options as to their preferred mode of communication with the service provider.
“These programs,” DiRocco added, “help us extend value to the consumer beyond simply break/fix.”
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