At CES, Warranty Companies Look to ‘08
Extended service plan companies came to the 2008 CES in “response mode,” offering freshened programs and strategies and “green” initiatives that dovetail with the environmentally conscious bent exhibited of late by the manufacturing side of the industry.
Aiming to make warranty sales an easier proposition on the self-directed sales floor, AMT Service Corp. has launched the Protect-it Card program. The turnkey pre-packaged-product program, says AMT’s president, Bruce Saulnier, is directed at smaller retailers and also at e-commerce sites. It is being presented in gift-card style on information-rich hangtags, and will be administered end to end by AMT -- from program evaluation and guidance to sales training support. “For e-commerce sale,” he added, “it’s perfect, since the salesperson can’t walk out with a brochure and a sales receipt. It just ships along with the product.”
The cards will be available in 65 “flavors” that mix and match product types (computers, CE products, appliances, etc.), terms of coverage (two, three or five years), and types of warranty (product replacement, repair, etc.). Saulnier said that he expected to have 20 vendors on board with the program by the end of January. “Simplicty sells,” he said.