Retail Excellence 2013:: Vance Pflanz, President of Pflanz Electronics
Vance Pflanz is not only a premier purveyor in Sioux City, Iowa, of the immersive home entertainment experience. He and Pflanz Electronics, the business he has built as its president, are products of total immersion in the CE trade.
It’s been that way from the ground up, in 1958, when Pflanz, a hobbyist who built Dynaco PAT-4 and Stereo 120 audio components from kits, started out as a franchisee repairing TVs and selling vacuum tubes to other hobbyists. “We used to sell the audio kits, too, and when customers wired them together, sometimes they didn’t work.
Then they’d bring them back to me, and I’d fix ’em,” Pflanz said.
Fast forward to 2013. Pflanz no longer sells DIY kits. Instead, he sells complete solutions that he and his team make sure customers know how to use and enjoy before they walk out the door. What has not changed, though, is that Pflanz still sells the cutting-edge CE. And he runs his 25,000-square-foot showroom and Internet sales businesses with as much enthusiasm as he did on day one.