Vann's Opens Outdoor Unit
Retailer Vann's Monday announced a diversification of its business model, with the opening of a new division concentrating on outdoor clothing and equipment.
The online-only venture will be known as BigSkyCountry.com.
"We're excited to enter another industry that our employees are passionate about," George Manlove, Vanns' president and CEO, said as part of the announcement. "Entering the outdoor industry revives our spirit, connects our employees with another passion and creates job growth in Montana at the same time."