Vendors Contemplate Role of Independents in 3D Launch
To mark the one-year anniversary of the commercial launch of 3D TVs, Dealerscope asked executives for their reflections on what went right, what went wrong and what the future holds for the technology and other aspects of the TV industry. In this segment, we asked the execs to address an issue that still leaves a bad taste in the mouths of many independent/regional dealers and buying group brass. See the full interviews in July’s Dealerscope and stay tuned to Dealerscope.com for more outtakes.
DEALERSCOPE: Independent and regional dealers claim sales of 3D TVs would have been stronger and consumers would have been better educated if they got a chance to sell the sets either before or at the same time as the big-box stores. Do you agree?
Scott Ramirez, Vice President, Product Marketing & Development, Toshiba: From our perspective, we don’t think that that was a big factor. I think there was a larger cost-up for 3D when it first came out and a lot of consumers just didn’t see it as a value. But as we move forward and as software availability increases, that equation will change and it will become more compelling.