All Set for New
Toshiba’s main message at CEDIA Expo was that it will deliver new products and technologies faster than in has in the past, a response to some dealer concerns that the company at times took too long between line shows and actual product shipment.
“We need to get the newest technology to market first,” said Scott Ramirez, vice president of marketing for Toshiba’s TV group.“If we have something that is ours exclusively, we have to get it out. We need different series of products to hit different types of partners in a timely manner.”
So it was appropriate that Toshiba chose “Roll with the Changes” as its Expo theme. Among the changes Toshiba is rolling with are trends in TV sales. Ramirez noted that plasma TV sales dipped by one percent, while LCD sales rose by 54 percent overall and 97 percent for size 40-inch and above. Toshiba’s increase, he pointed out, was 117.5 percent, saying “That’s where the growth is in the industry.” He added that 40-inch and above currently represents more than 50 percent in dollar growth.