Veras Retail and Samsung Deliver Frontline Retail CX Solution
Veras Retail, a provider of omnichannel technology solutions for enterprise retail, today introduced new AI-powered, associate-driven clienteling software, Veras Affinity. The new software is available for Samsung’s Galaxy Tab Active Pro, the ruggedized tablet from Samsung Electronics America, enabling retailers to create a powerful new solution designed for any environment that will help mobilize frontline retail workers with next-level customer insights and personalization.
By introducing the power of mobile technology into retail stores on a ruggedized device, the two companies are collaborating to help retailers capture, analyze, and present real-time, multi-channel customer data, which delivers key advantages to retailers. Research shows 1, the data associated with the frontline worker’s actions and interactions with customers and products is the richest and most valuable data in the organization. While all businesses have important organizational data, it will be those that take advantage of their frontline data that achieve a true and sustainable competitive advantage.
An intuitive and empowering mobile tool for store associates, Veras Affinity offers an ultra-responsive, intelligent engine that helps anticipate and deliver on the customer’s wants, enabling store associates to better serve customers. Pre-defined preferences shaped by weighted, smart algorithms and “quick tips” present relevant, time-based attributes like birthdays, anniversaries, back-to-school needs, and social media activity, to better equip store associates with highly personalized recommendations.
“Retailers have an extraordinary untapped resource in their frontline sales associates, who know the merchandise and see how customers respond to it every day,” said Rohit Vir, CEO of Veras Retail. “Veras Affinity allows retailers to use the daily experiences of their store staff to refine product recommendations and personalize service wherever customers shop.”
Direct associate input gathered in-store, such as positive or negative attributes on product recommendations, or what drove a customer to buy an item, can easily be captured with a tap of a button.
Samsung’s Galaxy Tab Active Pro running Veras Affinity delivers a strong combination of purpose-built ruggedness and customer analysis for retailers looking for a retail-hardened and user-friendly solution. The solution provides store associates a simple way of leveraging mobility to meet customers in the aisles or to drive sales while on the go. Affinity’s unique AI inputs create a differentiated brand experience to build life-long customers, who feel they are receiving personalized interaction with sales associates.
Unique to Veras’ clienteling solution, Affinity captures nuanced data in a fun consumer app-like experience that trains the AI to make smarter recommendations and more meaningful interactions to drive sales. Furthermore, clienteling insights and recommendations can be converted into purchases directly from the tablet through Affinity’s integration with Veras Extend’s omnichannel selling and mobile POS capabilities.