Verizon Slashes Prices
In an attempt to curry favor with current customers while luring new ones, Verizon has cut prices in several key areas of service. Cancellation fees are no longer the same for a customer quitting at the beginning of his or her contract as at the end. Those fees will now be prorated based on how much time a customer has left on their plan. Verizon CEO Denny Strigl says of termination fees, “The number of complaints on this issue is the single largest that our customers have.” Verizon will also now allow customers already on a plan to upgrade to newer handsets at the same discounts offered new customers.
Another charge unpopular with some clients has been the $15 monthly subscription fee to Verizon’s V CAST music service. Previously, shoppers had to pay the fee for the privilege of buying songs from the service using their phone (on which they could then listen to their purchases). As of today, that fee no longer exists. The only charge is for the song itself ($1.99 to buy and download directly to a phone vs. $.99 to download first to a PC). In an additional promotion, users who sign up for the service before July 15 get five songs from the V CAST library for free.
David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.