Verizon Wireless has an idea as to what the future of retailing will look like, and the company is fully committed to making that vision a reality. Back in September, Verizon announced a new concept store—called the Smart Store—that is centered on “enhancing the customer experience.” And in just the last two months, these new Smart Stores have appeared all throughout the country, from Buffalo, New York, to Woodbury, Minnesota, to Jackson, Ohio, to all the way out at the Hokulei Village shopping center in Lihue, Hawaii.
This reinvention of their retail space will eventually entail converting all of their 1,700-plus stores into these Smart Stores, the company said. The experience that Verizon is trying to drive home is focused around its 4G LTE network, and implements a “360-degree process” that starts with devices and accessories, and educates the customer about incorporating those things into their daily lifestyle.
The retail space in each store will be divided into different areas, which Verizon is calling “lifestyle zones,” and workshops. Each will be geared to showcase mobile lifestyles—the “Get Fit” fitness lifestyle zone or the “Amplify It” music-focused zone, for example—and the devices and accessories that can be incorporated into those lifestyles.