Video and Audio Center Showcases 4K Ultra HD Blu-ray
Southern California retailer Video and Audio Center has launched an initiative to promote 4K Ultra Blu-ray, and, by extension, the HDR capabilities of the industry’s premium 4K Ultra HD televisions, with the opening of dedicated 4K Ultra HD Blu-ray departments in all four of its stores.
According to Tom Campbell, corporate director, the stores have already sold out of their initial allocation of $399 Blu-ray players from Samsung, the manufacturer first out of the gate with models. The stores are also carrying available software titles at $24.99 – the same price-point as standard Blu-ray discs, and are running actual movie clips as their demo material, as opposed to movie trailers. With the sale of Blu-ray discs, “we’ve come full circle - we’re becoming a content store as well,” said Campbell.
“We will fully support 4K Ultra HD Blu-ray, and are looking forward to adding more hardware brands as they become available,” said Campbell. Companies expected to begin marketing their hardware soon include Sony, LG, Panasonic, Philips, Oppo and others.