Video and Audio Center’s 2019 Roadmap: Cutting-Edge Tech, Storefront Presentation & Services
Coming off a robust holiday selling season crowned by the sale of over 100 units of the Samsung’s inaugural 8K model, its 85-inch QLED series TV, Southern California experiential retailer Video and Audio Center is heading to CES 2019, which the company’s co-owner, Joseph Akhtarzad, said will be “the most important ever.” The company credits the extraordinary sales success of the $14,999 model to early-adopter consumers being impressed with the native 8K demo material built into the sets. According to Tom Campbell, the retailer’s chief technologist and corporate director, “they’re buying for today – and for the future.”
Observed Campbell: “Storefront retail is up. Traffic is up; volume is up. People are just wild about new technology.” And he said Video and Audio Center is moving into 2019 poised to capitalize on this consumer enthusiasm with some new business growth initiatives. Besides 8K, they center around the concept of total connectivity across multiple devices and screens, and the hot category of gaming.
One initiative in particular entails the expansion of the Video and Audio Center Technology Galleria concept. The first of these standalone satellite stores, which are used to spotlight one vendor’s brand and products at a time, was introduced with the ribbon-cutting in early 2018 at the company’s open-air-mall Westfield Century City mall store. Added Campbell, “with the success we’ve seen so far, we’ll expand in Southern California, and, there’s a good possibility, even farther.” As Gallerias open, Video and Audio Center will hold a job fair early in 2019, so that it can add to its roster of sales associates, which numbers about 300 total at present at all of its locations.
Another aspect of the retailer’s evolution in tune with marketplace direction is designed to capitalize on consumers’ burgeoning interest in voice control products. The company has launched a new web site, justonewhisper.com, that now leads to its already existing justonetouch.tv web site but which will eventually lead to information about and products for sale that are endowed with voice control capability. The tagline is: Your Voice Does It All.