Video and Audio Center’s 2019 Roadmap: Cutting-Edge Tech, Storefront Presentation & Services
Coming off a robust holiday selling season crowned by the sale of over 100 units of the Samsung’s inaugural 8K model, its 85-inch QLED series TV, Southern California experiential retailer Video and Audio Center is heading to CES 2019, which the company’s co-owner, Joseph Akhtarzad, said will be “the most important ever.” The company credits the extraordinary sales success of the $14,999 model to early-adopter consumers being impressed with the native 8K demo material built into the sets. According to Tom Campbell, the retailer’s chief technologist and corporate director, “they’re buying for today – and for the future.”
Observed Campbell: “Storefront retail is up. Traffic is up; volume is up. People are just wild about new technology.” And he said Video and Audio Center is moving into 2019 poised to capitalize on this consumer enthusiasm with some new business growth initiatives. Besides 8K, they center around the concept of total connectivity across multiple devices and screens, and the hot category of gaming.