Video Game Accessories Present a $2.3 Billion Opportunity for Retailers
According to the Entertainment Software Association’s 2019 Essential Facts report, the computer software and video game industry experienced a record-breaking year in 2018. Total video game sales exceeded $43.4 billion with an audience of more than 166 million video-game-playing adults in the U.S., according to the E3 organizer’s data. But that only tells part of the story.
As important as the games themselves are to the overall success of the industry, it’s the supporting cast of video game accessories where consumer electronics retailers stand to reap the most benefits. According to data from The NPD Group cited by a recent USA Today Tech report, the sale of video game accessories hit $2.3 billion in 2018, up 28 percent from the year before. That figure also represented the highest sales total for video game accessories since 2010—that year, the $2.4 billion total was driven by the success of Microsoft’s Kinect motion controller for the Xbox 360. According to NPD, the biggest driver of video game accessory sales for the past two years has been Sony’s DualShock Wireless controller for the PS4.
Credit: USA Today