Video Sales to Dealers
Summary of the CEA's Unit Sales to Dealers of Select Video Products for Week 40 Ending October 5, 2001.
As the fourth quarter began during Week 40, four out of the six video categories the CEA reports on weekly sold at levels below their year-to-date performance as compared to 2000 — a sign that CE sales, which have been ambiguous for the past two weeks, may have finally felt the toll of shifting consumer confidence in the face of impending war. DVD players was the only category showing Week 40 gains compared to last year, up 29.3 percent with 237,542 units sold compared to 183,653 for Week 40, 2000. This gain is still less than the +47.5 percent gain for DVD players year to date.
The other categories with weaker Week 40s than year to date performance were: analog direct-vew TVs, which were -24.3 percent for the week (252,225 units compared to 333,398) and are -12.8 percent year to date; analog TV/VCR combos, which were -40.6 percent for the week (42,238 units compared to 71,081) and are -7.1 percent year to date; and VCR decks, which were -82.1 percent for the week (98,731 units compared to 552,636) and are -33.2 percent year to date.