View from the Front Lines of the Digital Supply Chain
The home entertainment supply chain actually begins well before the disc is stamped, packaged and shipped to retail. For many studios, the first step begins in an office building in Burbank, California, where Deluxe Digital Studios begins the process of creating the ancillary materials and preparing the master assets for disc replication or download. Rob Seidel is the Executive Vice President and General Manager of Deluxe Digital Studios, the home entertainment software division of Deluxe, where he manages the hectic and constantly changing process of developing, authoring, transcoding, meta-tagging and formatting home entertainment for the masses. His group employs 800 full-time employees and operates facilities in Burbank, Moosic (Pennsylvania), Montreal, London, Florence and Bangalore, providing digital services for product lines including DVD, HD DVD, Blu-ray and an ever-widening number of electronic distribution platforms. Services include bonus material development and interface design, video editing and compression, audio mastering and encoding, a range of content localization services, authoring and software development, optical disc mastering and small volume disc replication for runs of 40,000 discs or less. The company also employs 2,200 language translators around the world. And, check discs created in their Burbank headquarter facility never have to leave the premises as an independent testing company, Testronic Labs, is conveniently located in the same building.