Going crazy online with Eddie Antar and company
By Collin Keefe
If you were within an earshot of any New York metropolitan area media outlet at anytime during the '70s and '80s, chances are that if someone says the word "crazy" in front of you now, the first word that pops into your head is Eddie. The mere mention of low prices and a long, exaggerated "Insaaane!" escapes from your lips. And that's because throughout the '70s and '80s there was no getting away from electronics retailer Crazy Eddie's saturating radio and TV ad campaign. The virtually no-budget commercials infected millions with its absurdist take on the concept of hard sell. It was simple and it was effective. On TV a big boomy-voiced guy in a turtleneck shouted at you, while flailing his arms wildly and giving you the impression that at any moment he would jump right through the screen and into your living room, just to tell you that Crazy Eddie would not be undersold.