Visual Influencers and the Impact on the Consumer Journey
- Social media has given rise to more visual reviews from millions of consumers
- Visual influencers, as they're called, don't need written words to convey their thoughts—they just need Snapchat
- Ebbs and flows exist with social platforms, but influencers look for ways to create context around their visuals
From online reviews to Facebook posts to personal blogs, the social media movement gave voice to millions, seamlessly allowing users to articulate and share thoughts, opinions and insights.
However, as image-focused platforms continue to gain traction — including Pinterest, Instagram and Snapchat — we’ve seen a profound embrace of visual imagery. In fact, it’s given rise to a new generation of connective, digital storytellers who use pictures, videos and images rather than written narratives to convey their point of view.