Vizio Intros Upscale XVT Line
Vizio is rolling out three 1080p high-definition flat-panel TVs – the first products in the XVT (for eXtreme Vizio Technology) range it is launching this summer and fall. The XVT designation, the company said, might not be limited to TVs but could also encompass products in categories where Vizio has yet to be represented.
The 50-inch VP505XVT plasma set (September availability), according to John Schindler, vice president of new product development, is the first in the industry to include Silicon Optix’s REON HQV engine. The 47- and 42-inch SV470XVT and SV420XVT LCD sets (August availability) boast 120Hz refresh rates along with a Smooth Motion “de-juddering” chip. All three sets carry SRS Labs’ TruSurround XT audio processing.
Despite their high-end feature complements, though, the sets’ pricing – $1,699.99 for the 505SVT and $1,899.99 and $1,499.99, respectively, for the 47- and 42-inch models – is in line with what Schindler says consumers expect from the brand. “Our research shows that Vizio is well known in the market for best value and lowest price,” said Schindler. He added that the company’s foray into providing more feature- and technology-endowed TVs is meant to capitalize on consumers’ soaring brand awareness about Vizio. That awareness rose from 18 percent in April 2007 to 60 percent in April 2008, he said.