After a 2009 game in which Vizio was the lone major CE manufacturer to run a Super Bowl television commercial, several ads for CE and CE-related products ran during Sunday's Super Bowl, amid other spots for cars, chips and beer. A roundup of this year's CE ads:
- Vizio returned this year with an ad featuring pop superstar Beyonce. But ironically, the singer only appeared in the first few seconds of the ad. She is grabbed with a robot, as are various videos, a Twitter logo, "Chocolate Rain" singer Tay Zonday and others. They are all "assembled" as parts of Vizio's Internet Apps, available on some of the brand's new TVs.
- Three different ads were featured for Qualcomm's FLO TV mobile television service, airing throughout the game. In the first, sports broadcaster Jim Nantz- who doubled as the game's play-by-play announcer- narrated a young man having "lost his spine," and being forced to go shopping with his girlfriend during the big game. The solution, according to Nantz? Bring the FLO TV with him, and "change out of that skirt.