CE Companies Mostly Avoid Super Bowl Ads
Sunday night's Super Bowl broadcast, also known as the biggest day of the year for TV commercials, was notably lacking in advertisements for electronics products. No major retailers bought time, and Vizio was alone among major manufacturers in participating.
GE ran two ads, but neither mentioned its soon-to-launch TV initiative.
Vizio's 30-second spot, which ran during the game's fourth quarter, warned customers that if their TV doesn't say Vizio, "you probably paid too much," and shouldn't be counted on to "deliver a stimulus package." The spot, featuring a simple voice-over and words on screen, went on to tout the company's "55-inch million dollar event," a contest in which it will give away $1 million worth of TVs to those who share stories about their Vizio TVs.