Vizio Super Bowl Commercial to Feature Beyonce
Vizio said Thursday that pop superstar Beyonce, who recently signed on a spokesperson for the company, will appear in her first Vizio commercial during the Super Bowl next month.
The 60-second spot will air during the game's fourth quarter. Vizio has not released details about the content of the ad, aside from Beyonce's involvement, and that it was created by ad agency Venables, Bell & Partners, and directed by Oscar-nominated cinematographer Wally Pfister.
In addition, Vizio will sponsor the Super Bowl pregame show on CBS, and will air a pair of 30 second spots during that show. Vizio products and signage will also be incorporated into the pregame.