Vizio Sponsors Second Rose Bowl
Vizio on Monday marked its second year as the named sponsor of the Rose Bowl game. In the game, the Oregon Ducks defeated the Wisconsin Badgers by a score of 45-38 at the Rose Bowl stadium in Pasadena, Calif.
The game featured an on-site Vizio Theater 3D Lounge, at the center of both teams' tailgate lounges and also hosted a broadcast by local radio station KROQ. Also during the game, the company debuted a new TV commercial which emphasized Vizio's Theater 3D technology.
Vizio became the presenting sponsor of the Rose Bowl, America's oldest college football bowl game, in the fall of 2010. It is a four-year deal which also includes the 2014 BCS Championship Game, which the Rose Bowl will host that year.