Vizio Sticking With Big Box For Now
Coming off what he termed a successful holiday season and a huge 2010, Vizio Chief Sales Officer Randy Waynick told Dealerscope in an interview Friday that the company is planning to stick with primarily big box distribution.
"I don't see any radical changes in our distribution," Waynick said. "Where the opportunity overlaps, we're going to look at that. But we're not tearing down the doors to expand distrbution."
He added that while there was talk last year that Vizio may make a move towards working with independent retailers, "I can't answer that question- the consumers have to answer it. That defines distribution- where the consumers go."