Vizio Sticking With Big Box For Now
The executive said that the first year of the company's sponsorship of the Rose Bowl Game was a success. "We're thrilled and they're thrilled with the partnership. We're now Tier 1. We're now the player. We're now the brand that people recognize." He added that retailers were happy with how the game went.
Waynick also said that the company's new Android tablet will arrive in the spring, and the Via smartphone "a little later" than that. The tablet, he said, will launch with whichever version of Android is available at the time and will be upgradeable. In terms of possible bundles between the mobile devices and TVs, Waynick said the company is "still looking at the best way to market and merchandise that."