We’re on the cusp of major changes impacting the Consumer Technology industry and permeating into consumers’ everyday lives. 5G is looming on the horizon with multigigabit download speeds that will foster new solutions and services. AR and VR will soon see an explosion due to lower price points and improved content. And, continued advancements in artificial intelligence are beginning to power more sophisticated technology.
But until this next wave of innovation comes to full fruition, we’re looking to the voice assistant ecosystem to drive sales, especially around the holiday shopping season. In addition, gaming and electronic transportation will be hot categories. We don’t expect just one or two products to be hot in these areas – there’s a lot of room for opportunity when you break down the various use-cases and demographic groups buying them. With consumer confidence high and the economy strong, it’s time zero in on these categories and get ready to make the most out of the upcoming holiday season.
The digital assistant category continues to perform well due to improved technology and lower price points. And as the connected home becomes a reality for many, consumers are learning more about ways to extend voice control to a range of accessories and devices. From millennials to baby boomers, people are rapidly embracing the newest advances and adopting them in their own homes. Home control is leading to domestic bliss from the kitchen at one end of the house to the master bathroom at the other, along with the living room, bathroom, garage and yard outside.