Everyone in this consumer technology space likes to talk about the pros and cons of all of the different digital voice assistants—whether you're an analyst, on the manufacturing side, or if you're a retailer, or just someone who's interested in the industry in general. It's something of a pastime at this point. And, in some cases, people almost treat it like sport, picking a side and vehemently defending their voice assistant of choice.
There's plenty of research out there on the voice assistant market, judging them on their skills, third-party friendliness, market penetration, and more. The latest such research comes from Ovum, a research and consulting firm that helps digital service providers and their partners "thrive in the connected digital economy."
In it's report, Ovum said it takes a slightly different approach with how it grades each of the voice assistants that it looks at. The firm takes something of a holistic approach and rates them on five key areas: skills, language support, user experience, device categories, and (and here's the real kicker) business models. The latter point is really the more interesting one here because it considers future potential for the various voice assistants and applies it to the current overall rating.