A few names stand out when thinking about the market for digital voice assistants. There’s, of course, Siri—the first such “product” to hit the mass consumer market thanks to Apple’s iPhone 4s many moons ago. Amazon launched Alexa to the market in 2015 (it was initially available to Prime members only at the end of 2014). And then there was Google, which launched its Home device last summer.
Microsoft announced that it would join the voice assistant party this week by turning their Cortana service into an Amazon Echo-like product. Samsung has could turn Bixby into a speaker, and Apple is rumored to be working on a Siri Speaker product that could compete in this space as well.
Aside from the big four tech companies, though, there’s not much else in the form of true voice assistants out there. There are, however, plenty of companies (mainly in the audio space) that are working on third-party products that are, say, Alexa-enabled—JLab, Invoxia, and GE are just a few that come to mind.