Voice Shopping a Bust As New Reports Shows Low Engagement
A new report from The Information reveals that Google and Amazon seriously have no idea how to sell products using their respective voice assistants. And that comes as a surprise as some forecasts think voice shopping could be a $40 billion market in just a few years.
It appears that of the give-or-take 50 million Alexa devices - although Jeff Bezos has been a little bit shy about the exact number - sold by Amazon, only 2% used the smart speaker for online shopping, nearly 90% wouldn't do it again. With no surprise, digital assistants are used to exactly what you think they do. Setting timers, playing music, controlling smart devices, and checking the weather top the most common use cases.
The Information has learned that only about 2% of the people with devices that use Amazon’s Alexa intelligent assistant—mostly Amazon’s own Echo line of speakers—have made a purchase with their voices so far in 2018, according to two people briefed on the company’s internal figures. Amazon has sold about 50 million Alexa devices, the people said.
Of the people who did buy something using Alexa voice shopping, about 90% didn’t try it again, one of the people said. A larger number, 20%, have engaged more broadly with Alexa voice shopping by using commands like “What are my deals?” and “Where is my stuff?” to track orders that were likely made on other devices.