VOXX Advanced Solutions Announces Strategic Partnership with Striiv to Deliver State-of-the-Art Fitness and Activity Trackers
VOXX Advanced Solutions (VAS), a wholly- owned subsidiary of VOXX International Corporation, announced today the Company has entered into a strategic partnership with Striiv whereby VOXX Accessories Corporation and VOXX German Holdings exclusively distribute the Striiv line of wearable fitness and activity trackers in North America and Europe. This announcement provides VOXX with the opportunity to gain entrée into the Wearable Technology space, estimated to be worth $34 billion by 2020. Expansion into this category builds on the Company’s strategy to partner with technology leaders in areas that provide strong growth potential through its existing distribution channels, as well as opportunities to penetrate new channels and markets.
“We are very excited at the opportunity to enter into this rapidly growing category with Striiv. Partnering with Striiv brings together their advanced technology with our well-established distribution networks, experienced sales teams and logistics efficiencies developed over many years. Together, we can capitalize on our combined strengths to fully develop the retail channel and capture a share of this dynamic market,” said Tom Malone, President of VOXX Advanced Solutions Corporation. “We share Striiv’s vision and commitment to bring health and fitness devices to consumers at retail, but we also see this market as having an even greater growth potential within the corporate wellness and healthcare fields nationwide.”
Striiv, a leading supplier of advanced activity and fitness trackers has developed a line of products that automatically monitors personal activity and sleep metrics simply by wearing the tracker. Users get a clear picture of their health with continuous and resting heart rate monitoring, and are able to track sleep quality and activity levels throughout the day. New product features help to improve healthy habits by enabling users to create and manage a journal of meaningful behaviors directly on their tracker. This includes inputting and monitoring diet, weight, hydration and medication directly from the wrist and viewing how well the user is committed to their goals. Consumers can also stay connected through a full-featured smartwatch that receives alerts for Caller ID, text messages and all their favorite apps, without ever taking out their smartphone.