VOXX Launches Code Alarm Security & Remote Start Lineups
VOXX Electronics will begin shipping the new 2017 “5 Series” product line in September and will officially unveil it at the MERA KnowledgeFest in Dallas, Texas on Aug. 11.
“The Vehicle Security & Remote Start category is extremely important to VOXX, and equally important to our 12V specialist dealer base,” said Aron Demers, senior vice president. “Our dealers expect and deserve high-quality products that are protected from the Internet and will ensure high margins in a historically profitable category in both hardware and installation sales. There is no doubt that we delivered for them with our new Code Alarm lineup. In addition to the new product, both the dealer program and distribution direction has been redesigned from top to bottom... We are launching our complete kit program of aggressively priced, high-quality systems – and a component program that only requires two parts to make a complete system.”
The complete kit program consists of five kits: two Vehicle Security System kits, two, Remote Start System kits and one Remote Start with Keyless Entry Kit.
The component program consists of three system or controller choices – Security, Remote Start and Security with Remote Start. These component-based packages include everything the dealer needs to install the system except for the method to control it. The dealer can then choose from over nine different transmitter kits, or control options, including: One-Way, Two-Way LED, Two-Way LCD, Long Range LoRa Two-Way LED or LCD, Rechargeable Two-Way LCD and / or three different smartphone control options.
“This program gives our dealers the ultimate in how they present the product in-store, allows for seamless upgrades and all without carrying thousands of dollars in additional inventory,” Demers said. “The new product lineup starts with the smallest control modules we have ever produced. Some have been reduced by over 40 percent; all new transmitters that have been developed with a family look with new features. On the installation side, we increased wire harness lengths, as well as the ability to fully integrate our slide-in FLCART transponder / data bus interface port throughout the entire component program. We updated all of the installation manuals and launched a new on-line programming solution that not only allows the installer to set programming features, but it also gives them the ability to upload the latest system firmware directly to the control module.”
VOXX said it will also release an all new in-store merchandising and display program that highlights the Code Alarm line-up as well as the other VOXX products available to dealers. VOXX also completely overhauled the distribution of its Code Alarm lineup, and said it will be implementing all-new dealer agreements with what it said in a statement is “zero-tolerance online Internet selling to protect our dealers’ installation and profitability.”