Virtual reality experiences and 360 videos have been gaining tremendous popularity with their respective audiences, but from a technical standpoint, there is an understandable frustration about consumer confusion. Many laypeople are under the false impression that VR video and 360 video are indistinguishable from each other, believing the two formats are mere synonyms. While both may show filmed footage in 360-degree environments, this is where their similarities begin and end.
Knowing the differences between VR video and 360 video is essential for understanding which platform makes sense for different kinds of projects, as well as a well-rounded knowledge of the emerging new camera market as a whole.
If you’ve ever seen an advertisement that tries to take you “inside the experience” when browsing on your phone and exploring your social feeds -- that’s a 360 video. Three hundred sixty-degree videos aren’t just used in advertising, but in a broad range of professional and consumer experiences. Three hundred sixty-degree videos allow you to look around inside a still image or video by moving your phone or tablet in real space or making a similar gesture with your mouse on a desktop.
Jim Malcolm is Humaneyes Techologies’ General Manager of North America, responsible for managing the launch and success of their Vuze VR Camera, the company’s 3D-360 degree VR system. With more than 25 years of experience in imaging and virtual reality (VR) markets, Jim is the current president of the leading trade association, The Imaging Alliance, the former president and CMO of Ricoh Imaging Americas Corporation, and has more than a decade of leadership roles at Sony Electronics. Jim is often quoted by industry press and has spoken at top imaging and consumer electronics trade shows including CES, Summit.Live, PhotoPlus and others.