VR, Immersive Technologies, and the Future of Online Retail
Doorbuster sales. Black Friday deals. Cyber Monday promotions. Each year during the holiday season, retailers roll out the red carpet for consumers. In the great battle for shoppers’ attention (and dollars), smart retailers are always looking for ways to improve their sales experiences – especially online – through use of the latest technology.
As we turn the corner into 2018 there’s one particular technology that’s poised to change the way consumers shop: virtual reality (VR) and 360° immersive media.
Yes, this has been said before, and yes, skeptics have argued that VR has seen slow adoption. While that may be true in the entertainment space, immersive technologies have been quietly gaining ground everywhere else - especially when a more purposeful outcome is a goal of the experience.
Gordon Meyer is the Director of Marketing for YouVisit, the global leader in creating interactive virtual reality experiences for various industries. As a digital marketing industry veteran, Meyer was one of the first 30 employees at Razorfish, executing digital strategy for Fortune 100 clients like Schwab and Ford Motorcars. Gordon then joined Sirius Satellite Radio in 2005, which during his tenure overtook and merged with competitor XM Radio, experiencing staggering subscriber growth from 800k subscribers to over 26M active subscriptions. In 2015, Meyer was named one of Brand Innovators’ “40 Under 40 Brand Marketers.”