Wal-Mart has launched the beta version of its new video download service, now available at http://www.walmart.com/videodownloads Powered by new technology from HP Video Merchant Services, the beta includes more than 3,000 movie and TV titles from major Hollywood studios and television networks, according to Wal-Mart. Consumers can download the programs to their personal computers for viewing on PCs, laptops and portable media players. Wal-Mart claims to be the first major retailer to offer a video downloads service with the support of all major Hollywood studios.
New movie releases are available for download on the day of the DVD release and range from $12.88 to $19.88, with catalog titles starting at only $7.50 and TV shows at $1.96 per episode. In addition to individual video downloads, Wal-Mart will continue to offer physical/digital movie bundles for select movie titles throughout the year, such as last year’s Superman Returns bundle, in which customers purchase the physical DVD and have the option of downloading the same title for a small additional price to use on portable devices and PCs.
HP Video Merchant Services also features a “movie connection” tool that allows customers to discover new movies through the visual connections between actors and directors across a complete catalog of films. The tool also offers a rich browsing experience that includes preview trailers and selectable category/genre and TV network listings.