Walmart and Rakuten Open First Ecommerce Store in Japan
The global partnership between two retail giants took another massive step forward this week. Walmart and Japan-based Rakuten announced the opening of their first ecommerce store in Japan, which will be known as the “Walmart Rakuten Ichiba Store.” According to Walmart’s press release, the store will feature around 1,200 products from U.S. brands, including toys, clothing, and outdoor goods. Walmart will handle order fulfillment while Rakuten will take care of local deliveries.
Walmart said that orders will be air freighted directly to Japanese customers with a “no surprises policy” that includes shipping, duties, and taxes all in the product price.
“Walmart is committed to providing a trusted retail experience in Japan and we are always looking for new ways to better serve consumers here as their lifestyles and needs change,” Senior Vice President of Walmart International Nathan Kring said in the statement. “Through Seiyu, we have an in-depth understanding of this fast-changing market. The carefully curated assortment being offered on our flagship store reflects this insight and our ongoing dedication to Japanese shoppers.”