In attendance at IFA for the first time, as the online buyer responsible for small to commercial appliances for Walmart Canada, Peter Vivona acknowledges the challenges in online selling, given the market influences of companies like Amazon. Amazon has “done a good job changing the industry,” he remarked to Dealerscope in a brief conversation during the annual Berlin-held consumer electronics and appliances exhibition last week. Walmart Canada, for its part, though, can boast of a very strong foothold in ecommerce. Its brick-and-mortar presence in Canada stands at 410 stores – and its website attracts more than 600,000 customers a day.
Vivona said he came to IFA riding the wave of what he termed an “excellent” three quarters for his company in 2018. “We’ve experienced significant growth in ecommerce; we grew two times faster than the market.”