Walmart Catches Heat After Cutting Price-Matching Service
Mega retailer Walmart found out real quickly how much its customers enjoyed their Savings Catcher service just as soon as the company announced its plans to end the program this May. In an email to customers, reported on by Business Insider, Walmart’s reasoning for ending the program was that it found it already offered the lowest prices in most cases.
“Walmart's prices win most often when you submit your receipts, which tells us that the program's intent has been met,” the email read. “That's why we have decided to discontinue the Savings Catcher receipt submission.”
That explanation didn’t sit well with the company’s loyal customers, who took to social media and absolutely lambasted the retailer. Many cited their own personal savings through the program over the past year or so, which seems to contradict Walmart’s claims that the program has met its goal.
Hey @Walmart if you are ending savings catcher because you have the lowest prices, why do i have this much money over the last year given back? #savesavingscatcher #dontlieaboutit #walmart pic.twitter.com/dawZ2YpIHG
— Jonathan Newlon (@jnewlon1989) March 18, 2019
Hey @Walmart, the #SavingsCatcher program was a way for me to save up a little extra $ to help on birthdays & holidays. You LIE when you say your prices usually win. I will restructure my grocery-buying between @amazon & local stores. You made a terrible, greedy choice #Walmart. pic.twitter.com/cOKBevnI7b
— Malyli #PeteForAmerica (@Malyli77) March 16, 2019
Savings Catcher is Walmart’s app-based price-matching tool that automates the price-matching process by scanning a customer’s receipt and comparing the prices to those advertised for the same items at other stores. If and when the Savings Catcher tool spotted lower prices from a competitor, the retailer would be issued a Walmart gift card in the amount of the difference.
When the Savings Catcher program goes, so too will in-store price matching, the retailer said. The only price-matching that will remain available is on prices in Walmart compared to items sold on Walmart.com.
“We are at our best when we deliver everyday low prices for our customers, and we've been focused on doing that through investments in price,” the company said in a statement to Business Insider. “And customers are noticing —we've seen a significant reduction in usage and redemptions from Savings Catcher.”